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    1. 3 Tips from HITEC on Choosing the Right Hotel Technology | By Fee Naaijkens

      3 Tips from HITEC on Choosing the Right Hotel Technology | By Fee Naaijkens

      As an independent hotelier, you don't want to buy 10 different hotel technology solutions. You need to spend your money wisely, and invest only in those technologies that will add value to your business and, importantly, grow your profits. But how can you know which hotel technology will accomplish this?

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      Mentions: Education
    2. What Hoteliers Need To Know About Personalisation Technology | By Sarah Came

      What Hoteliers Need To Know About Personalisation Technology | By Sarah Came

      In today's world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing emails addressed to you by name, and Facebook wishes you happy birthday, knows what news you will be interested in, and makes videos of you and your friends.

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    3. Chatbots in Hospitality: The What, the Why, the How | By Amy Allen

      Chatbots in Hospitality: The What, the Why, the How | By Amy Allen

      These days, chatbots are the Next Big Thing in mainstream tech. This should come as no surprise: humans have been tinkering with the idea of robots for centuries.

      For hoteliers, automation has been held up as a panacea to productivity issues, a solution to labor costs, a way to ensure consistent, streamlined production processes across the board — and chatbots in particular have gotten a lot of attention from the hospitality industry in recent months.

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    4. Nailing your check-in guest experience | By Estefania Escobar

      Nailing your check-in guest experience | By Estefania Escobar

      What's the best customer experience you have ever had in a hotel? Was it in when you crossed the doors to check-in, when you were having breakfast by the pool, or maybe when the staff helped you organize a candlelit dinner for your significant other? It all begins when your guest opens the door and lands in your lobby.

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      Mentions: Facebook Apple
    5. Why Independent Hotels Should Take Notice of the Growing Technology Landscape | By Beth Harvey

      Why Independent Hotels Should Take Notice of the Growing Technology Landscape | By Beth Harvey

      Fueled by a more tech savvy market with ever-changing demands and competition from bookings giants, the landscape of hotel technology is growing at a more rapid rate each year. Hotel tech companies are creating applications that bring the focus back to hotels, personalize the guest experience and build closer relationships with travelers.

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      Mentions: Education
    6. Case Study: Hotel Energy Management at The Ritz-Carlton, Naples, Florida | By Jim Gieselman

      Case Study: Hotel Energy Management at The Ritz-Carlton, Naples, Florida | By Jim Gieselman

      The Ritz-Carlton Hotel Company embarked on a three year program centered on reducing energy consumption. The purpose of the program was not only to reduce the portfolio's energy consumption and cost, but also to raise the awareness of the Ladies and Gentlemen of the Ritz-Carlton as to their personal responsibilities pertaining to energy and the environment. The Ritz-Carlton program was a resounding success by any measure.

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    7. Using Travel Reviews In Your Hotel’s Content Strategy

      Using Travel Reviews In Your Hotel’s Content Strategy

      Have a look at any hotel marketing strategy, and the words content marketing will appear with almost 100% certainty. In 2015, content marketing is virtually synonymous with SEO. This is largely because traditional optimization techniques like keyword-rich copy and link building are now ubiquitous. Otherwise put, the search engines have had to up their algorithm game in order to return quality results since most companies finally got in on SEO.

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    8. Maximizing Value From Hotel Technology To Be A Focus Of Dubai Conference Agenda

      Maximizing Value From Hotel Technology To Be A Focus Of Dubai Conference Agenda

      Hotel Technology Next Generation (HTNG), the membership association that unites the world's hospitality companies and technology innovators to solve industry challenges, announced a robust agenda for next month's technology conference. Industry CIOs and senior vendor executives alike use HTNG events as one of their most important sources for understanding key tech trends, learning about emerging technologies, networking with peers and viewing new product offerings from vendors.

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      Mentions: Services Cisco
    9. Extending the Value of CRM Investment | By Bernard Ellis

      Extending the Value of CRM Investment | By Bernard Ellis

      According to Gartner, the customer relationship management (CRM) market is projected to increase to $36.5 billion by 2017. Businesses across all industries are looking to improve customer interactions through technology, but this is particularly critical for hoteliers who are losing ownership of customer relationships to online travel agencies (OTAs) that are outspending them on CRM technology and marketing.

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      Mentions: Facebook
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