1. Articles in category: Marketing & Sales

    1-24 of 110 1 2 3 4 5 »
    1. Hybrid Cloud Platforms Accelerate Growth of Asia-Pacific Hosted IP Telephony and UCC Service Providers, notes Frost & Sullivan

      Hybrid Cloud Platforms Accelerate Growth of Asia-Pacific Hosted IP Telephony and UCC Service Providers, notes Frost & Sullivan. The Asia-Pacific Unified Communications and Collaboration (UCC) services market has entered the high-growth zone, with service providers making concerted efforts to expand their service portfolios to meet the different requirements of vertical and horizontal customers.

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      Mentions: Services Mobility
    2. Do You Need a Traditional Office Phone Anymore? | Cio

      Do You Need a Traditional Office Phone Anymore? | Cio

      When you get a new phone system, you also get new desk phones for every employee. But with today’s mobile, geographically dispersed workforce, it’s possible your employees don’t need an office phone anymore. If you’re looking for a phone system replacement, consider these five questions that will help identify the types of phones you need in a new communications solution. 1.

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      Mentions: Microsoft
    3. As ad tech consolidates, business models shift

      As ad tech consolidates, business models shift

      Ad tech has been historically priced as percentage of media or a CPM model. This made sense for brands and agencies because they got used to purchasing ads based on awareness from TV, radio and print. But with ad fraud running wild and bot traffic wasting the industry billions of dollars, ad tech has to move from media-based pricing models to a performance-based or flat-fee model.

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    4. Digital should serve the guest, not take over

      Digital should serve the guest, not take over

      “Digital hospitality” can cover everything from robots and reputation management, but technology is the servant, not the master, of the guest experience.

      The hotel of the future “needs to get the basics right first,” says Chris Roe, sales and distribution leader for Accor UK.

      his was one of the themes which emerged from the latest DataArt Question Time event held in London recently.

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    5. IHG turns the screw on agencies with direct-booking swipe

      IHG turns the screw on agencies with direct-booking swipe

      InterContinental Hotels Group is the latest mega-chain to make a major effort to turn travelers away from the “purse-stretching” online travel agencies.

      The group is pushing a major new campaign to convince potential guests that they could save money if they book direct with a hotel website, as part of becoming members of its IHG Rewards Club programme.

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    6. Small Customer Today, Revenue Giant Tomorrow

      Small Customer Today, Revenue Giant Tomorrow

      With a new approach to segmentation, incumbents can find their "growth hot spots," those high-potential customers obscured by more traditional segmentation methods. Sales leaders need to consider two critical but often overlooked factors when assessing their current and future customers: needs and behaviors. When combined with value, these indicators will reveal the customers whose strategic direction and operating model come together in a way that could make them huge sources of revenue.

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    7. Marketers Ponder the Digitalization of Emotion

      Machine Learning is ablaze just now, and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade.

      Confronted with this incursion of algorithms into the sanctum of human emotions, how will a marketer react? Amusement? Disbelief? Enthusiasm? Shock? Dread?

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      Mentions: Gartner, Inc Apple
    8. Five things hotels should be doing with SMS to guests [infographic]

      Five things hotels should be doing with SMS to guests [infographic]

      Text (or SMS) messages remain one of the most effective forms of marketing communications, alongside email.

      Yet how many hotels are using SMSs to inform guests about their upcoming reservation? Or contacting them after a stay to get feedback?

      No data to argue the point either way, but with most announcements from hotels focusing on their apps and mobile websites it would be easy to estimate that the humble SMS has fallen behind the trend-line.

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    9. Salesforce Drives Analytics Deeper Into Sales Process

      Salesforce Drives Analytics Deeper Into Sales Process

      Salesforce's announcements at Dreamforce this year illustrate how its seizing hold of analytics and putting them to work for its systems.

      It became clear at Dreamforce this year that Salesforce is not so much concerned with analysis in depth as analysis at the right time -- in the right place and in the right hands -- which is something different.

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      Mentions: InformationWeek
    10. The Digital Marketing Slush Fund

      The Digital Marketing Slush Fund

      A CIO, CMO, and CFO walk into a bar.

      The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.)

      The CIO points to the CMO and says, “He should, after all he always drinks more than both of us combined.”

      The CMO smiles and says, “That may be true, but I think our friend in Finance should sign, after all he’s the one who’d have to approve it on my next expense report.”

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    11. Getting a sharper picture of social media’s influence

      Getting a sharper picture of social media’s influence

      Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products. But what impact do tweets and other recommendations have on sales, and how can companies get a bigger return on their investments in these important channels? 

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      Mentions: Facebook
    12. Twitter will reconvene Flight for mobile developers

      Twitter will reconvene Flight for mobile developers

      Last year, Twitter sought to broaden the reach of its software by giving outside developers new tools at its first Flight conference. This year the company will try again, as the pressure on it to grow its user base has only increased. The event is scheduled to be held on October 21 in San Francisco, Twitter announced Wednesday.

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    13. How one company is analyzing photos and videos to increase conversions for hotels

      How one company is analyzing photos and videos to increase conversions for hotels

      Increasing conversions is a critical piece of online marketing for hotels, which face a myriad of factors online that contribute to healthier conversions. There are concepts like the billboard effect that some believe matter greatly to hotels while others see photos and videos as the most important pieces of a hotel’s online image.

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    14. Travel is great, except for the traveling part

      Travel is great, except for the traveling part

      “Are we there yet?” Forget the whining of a small child; this is what goes through my head the moment I leave my house on a trip. I enjoy the excitement of seeing someplace new, meeting with faraway friends and colleagues, a change of pace from everyday life. What I don’t enjoy is the process of getting there. Planes, trains, security, etc. I just want to be at my destination and get on with my trip.

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    15. Airbnb jumps ahead of hotel brands with over 1,000 listings in Cuba

      Airbnb jumps ahead of hotel brands with over 1,000 listings in Cuba

      Airbnb is the first American accommodation brand to make serious inroads into Cuba, offering over 1,000 homes for rent in Cuba starting today.

      This sort of speed and scope is one of Airbnb’s primary strengths, as it requires no capital expenditures or extended timelines to expand its footprint. While hotel brands must sit and wait to see how the warming of relations with the Communist nation shake out, Airbnb can plunge in.

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    16. Extending the Value of CRM Investment | By Bernard Ellis

      Extending the Value of CRM Investment | By Bernard Ellis

      According to Gartner, the customer relationship management (CRM) market is projected to increase to $36.5 billion by 2017. Businesses across all industries are looking to improve customer interactions through technology, but this is particularly critical for hoteliers who are losing ownership of customer relationships to online travel agencies (OTAs) that are outspending them on CRM technology and marketing.

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      Mentions: Facebook
    1-24 of 110 1 2 3 4 5 »
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