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Hoteliers need to think wifi not Weibo to satisfy Chinese outbound


The sixth edition of’s annual Chinese International Travel Monitor identifies a disconnect between what hoteliers are doing for their Chinese travellers and what the travellers actually want.

The gap identified by the research is that hoteliers are prioritizing budgets around social media and marketing campaigns over spending on the specific services that Chinese travellers require.

As says, “the risk is that the existing service gaps might get bigger”.

Mentions: Services