1. Hoteliers need to think wifi not Weibo to satisfy Chinese outbound

    Hoteliers need to think wifi not Weibo to satisfy Chinese outbound

    The sixth edition of hotels.com’s annual Chinese International Travel Monitor identifies a disconnect between what hoteliers are doing for their Chinese travellers and what the travellers actually want.

    The gap identified by the research is that hoteliers are prioritizing budgets around social media and marketing campaigns over spending on the specific services that Chinese travellers require.

    As hotels.com says, “the risk is that the existing service gaps might get bigger”.

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