1. Travel predicted to be losing billions due to poor mobile experience

    Travel predicted to be losing billions due to poor mobile experience

    Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience.

    Perhaps the only up-side to the 38% figure is that the clothing and food shopping sectors have higher abandonment rates (60% and 41% respectively).

    The figure comes as part of a study by US-based Jumio which estimates that in the UK alone some £2.7 billion was lost last year to travel companies after consumers scrapped a booking.

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